Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps


Senior Source Consulting Group (SSCG) top rated senior living consulting group for measurable results
SeniorSource Consulting Group
Senior Source Consulting Group, Senior Housing Consulting Firm

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Schedule a Gap Analysis Call today to discuss goals for your project
Since 1916, Springpoint has been helping people plan for a future filled with confidence. We are the premier nonprofit provider of senior care and living in the Mid-Atlantic region.
Grace Management, Inc.
Blue Moon Capital Partners. Matching institutional capital with leading, senior housing operating partners

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"Most of our communities are now pushing 90%..." 




Why does James Tavormina, VP of Operations at Springpoint Senior Living love working with Senior Source Consulting Group?   

​​Watch Now - Click Below ​ 

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A gap is a break between two objects; an unfilled space. A gap in performance is the difference between where you are and where you'd like to be. The gap represents an opportunity to achieve more. 

planning

A completed Gap Analysis and research identifies opportunities and helps to establish action steps and well-defined goals. It focuses planning to leverage strengths, minimize weaknesses and neutralize threats. 

  • Action Planning & Bright Ideas - Stand apart from your competitors; gain a competitive advantage. 
  • Acquisition Liaison | Owner/Operator Transition Support Services - Specialty consultants serve as strategic intermediaries providing guidance and support throughout the crucial transition timeline; helps manage the infinite details involved, working to preserve owner's value during such transitions. 
  • Audits & Deep Dive Analysis - More than 144,000 online searches for senior living take place in the U.S. every day. Ensure your teams are hooking prospects quickly so prospects don't move on to the next nicely rated community on Google. From mystery shops to lead engagement audits, our team helps you answer the big, important questions: Which interactions created the greatest value? Could the team have done anything more to capture the lead's interest? What would the Shopper have done next as a real customer?  
  • Competitor Analysis for Senior Living -Stay apprised of competitor rates, incentives, LOC information, pet fees, dining details, specialty features, and more to compete more effectively.  
  • Demand Studies | Market Research | Mini Market Assessments | Market Analysis | Pricing Analysis & More - Understand and capitalize on market conditions by partnering with SSCG. Gain comprehensive market intelligence for informed decision-making. Acquire, renovate, refinance, expand, adjust rates, and enter any new market with maximum confidence. 
  • Performance & Competitive Mystery Shopping for Senior Living - Gain an objective review of a client community's value creation, appeal, and effectiveness *relative* to the competitors in the market; learn how to gain the advantage. Telephone, Web Inquiry, Event, and In-Person shops available. 
  • Online "Customer Experience" Analysis- This Enhanced Online Analysis identifies ways your community's online presence (website, reviews, AI summaries, profiles) can be optimized to work in your favor to better capture prospect interest. 
  • Occupancy Surge - Turnaround Service - Occupancy didn't stall in one day; deploy a multi-pronged approach to building sales momentum strategically for long-lasting results. 
  • Operator Positioning & Marketing Services- For Operators who are ready to take on new communities, let our team help your team highlight your company's strengths and readiness to attract the eye of owner groups. 
  • ​​Psychographic "Mature Market" Insights & Zip Code Analysis -  Learn what the Mature Market (65+) lifestyle segments in a specific zip code value; find greater success by building, designing, and communicating in ways that "speak" to your local audience, saving money in the long run. 
  • Referral Source Mystery Shop & Guidebook - Easily hone local business development efforts to build referral momentum, especially among non-paid referral sources. Move beyond paid lead sources. Organic leads convert faster and stay longer. Learn where to spend time and how to cultivate local relationships to build a word of mouth army for your community. Market-specific recommendations help galvanize local lead generation efforts. Add on Referral Development Coaching Program to maximize your investment. 
  • Reputation Analysis - Understand local and online opinions to mitigate concerns while uncovering opportunities. 
  • Resident Referral Programs - Learn how to craft programs that tap into your best salespeople - your residents!
  • Senior Living Sales Coaching | Mentoring - ​Accelerate success through individualized sales coaching. Create a team sales culture focused on curiosity, genuine concern, and the creation of personalized solutions. ​
  • Strategy & Planning Sessions - Magnify the results of any mystery shop by taking the analysis one step further with an in-depth in-person meeting with SSCG principals. Dig deeper into the mystery shop findings to gain a solid competitive advantage, hone value propositions, and attain NOI goals more consistently.
  • Brainstorming | Knowledge Share - Compiled from 30+ years of industry experience and our team mystery shopping 7,000+ communities across the U.S., let's discuss your goals, challenges, and opportunities. Let our team help your team capitalize on prospect behavior, market trends, and best practices to amplify your community's unique set of strengths. Complimentary brainstorming sessions available. 
  • 3 Step Myers-Briggs Relationship Booster & Team Building Program -Help foster understanding between associates; jump-start relationships to thrive as a cohesive team. 
  • Wide Partner Network of Resources  - Think of Senior Source as your SOURCE for industry information. Tell us what you need and we will help guide you in the right direction. 
James Tavormina, Vice President of Operations at Springpoint shares testimonial about Senior Source Consulting Group's Services

Services for senior living

why we do what we do

Gap Analysis, Senior Living, Marketing Plan Development

what we do

​"Grace Management, Inc. had the pleasure of enlisting the expertise of Senior Source Consulting Group for a Reputation Analysis and Mystery Shop project.  Not only were the insights and analysis incredibly beneficial, the personal attention and expedient response exceeded expectations. I highly recommend the solutions provided by Senior Source Consulting Group!'


Kymm Clark

Senior Vice President of Sales and Marketing

Grace Management, Inc.






Tracking key indicators, senior living, coaching assisted living sales

Sales training & coaching, process improvement, and monitoring the competitive environment are all vital to plan integration. Together, we'll help you achieve optimal results to close performance gaps. 

Gap Analysis

contact senior source consulting group (SSCG) to uncover opportunities and minimize performance gaps in senior living. Get started today. 

​​​​​​​​​​​​​SENIOR LIVING CONSULTING: WHAT MAKES OUR SERVICES UNIQUE?  


  • Sales & Marketing Focus - For Sustainable Revenue Growth 
  • Quantitative & Qualitative Research -         For Informed Decision-Making
  • Industry-Specific Insights -                        By Experienced Senior Living Professionals 
  • Recommendations & Bright Ideas -  For Immediate Improvement
  • Strategic | Intentional | Personalized -      Specific to your Project, Objectives, and Market
  • Forward Thinking Occupancy Solutions -To Gain & Maintain a Competitive Advantage 
  • Answering the Big Questions -                For Added Clarity in Decision Making 
  • ​​Services Available Nationwide -                For Enhanced Results Anywhere in the US 
Holbrook Life is a collection of active adult senior living communities in the Atlanta area. We provide our residents a way to maximize their retirement by surrounding them with great friends, amazing food, and incredible activities that happen every day.

​​​​​Senior Source Consulting Group (SSCG) provides strategic guidance and services for the senior living industry designed to close performance gaps by helping clients improve occupancy and sales results.


As senior living consultants, we operate in a strategic, intentional, and personalized way to magnify the efforts of our clients to accelerate the achievement of goals. 


By working with our team of industry experts, we endeavor to view each situation with fresh eyes. Our goal is to help our senior living clients uncover their strengths and advise on ways to mitigate threats from the competition. Each project is customized to provide community-specific solutions, relative to the competitors in the market. SSCG has a proven track record of identifying client enhancements that will flow directly to the bottom line. 


Common stumbling blocks include generic "over here" tours, a negative online presence, poorly communicated value propositions, outdated market intelligence, damaged local reputation, frequent turnover, and a lack of human connection during the prospect experience. When present, these can drag down financial performance. ​


Partner with SSCG to identify obstacles standing in the way to better occupancy, and let our team provide strategic guidance to help you and your team enjoy greater success in the months and years ahead. 

James Tavormina, Vice President of Operations at Springpoint shares testimonial about Senior Source Consulting Group's Services

A well-defined plan serves as a springboard to energize, mobilize and focus key resources with purpose, commitment and determination to make planning come to life. 

​"We had the great pleasure of engaging Senior Source Consulting Group on five different mystery shops including the competitive sets.  The information, analysis, and reports were so well done and thoroughly comprehensive.  Amy and her team provide such valuable insight and helpful commentary that allows for meaningful action steps with the community teams. They truly deliver a superior product to anything else I’ve seen in the past.  Thanks for all the great information!


Kevin Donahue,

Managing Director

Blue Moon Capital Partners LP




The Senior SOurce Difference

Our Mission: Improve the Customer Experience


Senior Source Consulting Group (SSCG) was founded in 2016 with an enthusiastic spirit to address the sales and marketing challenges facing the senior living industry.


With an unwavering commitment to helping senior living organizationsachieve occupancy and revenue goalsby improving the customer experience, we pledge to provide well-researched solutions that deliver desired and long-lasting results by attracting and retaining engaged and satisfied residents. 

Gap Analysis, Senior Living, Sales Performance Improvement Plan

​"I can’t say enough about Amy and her team at Senior Source Consulting. Our organization has partnered with them to conduct mystery shops, and the results have been transformative for our sales teams. These shops have become a game changer—helping us identify both our team’s strengths and areas for improvement.
 
The reports provided by Senior Source Consulting are impressively detailed and descriptive. They include thoughtful suggestions, photos, and in-depth observations about how our sales directors interact with staff, residents, and families. Each report includes a comprehensive SWOT analysis and valuable insights on how our communities compare to the competition. The level of professionalism and care that goes into each report is exceptional, and the feedback has proven to be an invaluable coaching and training tool for our teams.
 
In addition to their mystery shopping services, our organization has also partnered with Senior Source Consulting and the community's investor on a lease up community. With Amy’s expert guidance, strategic sales recommendations, and deep understanding of the senior living space, we achieved full occupancy within weeks of implementing her suggestions. Her professionalism, industry expertise, and genuine care make working with her both productive and enjoyable.
 
Senior Source Consulting is an outstanding resource for anyone in the senior living industry looking to strengthen sales performance, improve team effectiveness, and achieve measurable results.


Dana James,

Vice President of Sales

Holbrook Life






Schedule a Gap Analysis Call today to discuss goals for your project
Senior Living Sales and Marketing Solutions to Close Performance Gaps

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