Senior Source Consulting Group

A special message for senior living developers and acquisition teams:

Regarding the due diligence process that most senior living commercial real estate experts conduct -- does it typically include sending in a representative to look at the physical plant details like the AC units, plumbing, etc. and the "ops" items like rent roll and resident satisfaction? One might be able to say, typical due diligence evaluates the target "community."

But at Senior Source Consulting Group (SSCG), we look at things from a sales and marketing perspective and conduct due diligence for our clients that evaluates the target market and the target "customer." 

Our focus is on the prospect and the family member who are going to be "buying" the target community's story and evaluating the value proposition.

We consider the land/asset from a Sales & Marketing standpoint:

▶ What needs to be in place for sales to have a compelling story to tell?
▶ What amenities and services would give the client community the edge?

▶ Are there any site location advantages that can be leveraged to a greater degree? 

▶ How can this community out-compete area competitors?
▶ What rates would make sense given the choices in town?
▶  Are there any concerns that need to be mitigated?

Recently, our research uncovered a number of favorable details for a client where market conditions were found to be "exceptional" for new construction, and for another client, post-renovation rate potential showed the potential to increase AL rates by 20%, increase MC rates by 10%, and to double the community fee.

What is the potential at your community?

If you are considering an expansion, renovation, or acquisition, reach out to Senior Source Consulting Group (SSCG). 

Add Senior Source Consulting Group (SSCG)'s market entry market research to your due diligence process. This market research combines an In-Person Competitive Mystery Shop + Market Study + detailed Pricing Analysis + Complimentary Post Mystery Shop Brainstorming session for a 360-degree view into the market.  

​With our unique perspective and letting our team combine and coordinate several services on your behalf, you will be able to proceed with maximum confidence, making highly informed and strategic decisions for your project . 

Learn more about our services including our unique Comprehensive Market Intelligence package by reaching out today - Amy@seniorsourceconsulting.com or click below to schedule a conversation. 

#seniorliving #marketintelligence #marketstudy #demandanalysis 

#pricinganalysis #swotanalysis #competitiveadvantage

​"Berkshire Residential Investments has been working with Senior Source Consulting for several years. We have utilized Amy and her highly experienced team’s services in several ways since discovering Senior Source. Amy’s team has conducted secret shops on our 10 senior living communities (several times for some), we have asked Amy to provide coaching services to some our operators and their on-site management team, and we have asked Senior Source to provide reports on the comp set in each market we have a community in to get a better sense on where we stand against our competitors.

Senior Source provides a service that not only gets you the answers you need to improve your community, but they guide you on how to achieve the highest level of success.

We saw such growth come out of the secret shops that we asked Amy to come in-person to a few of our struggling assets and partake in strategy sessions. One struggling community had reached stabilization within weeks of holding the strategy session.

We look forward to continuing our relationship with the Senior Source Consulting team for years to come, their experience and service is unmatched." 

​​Taylor Fleming
Project Manager - Development Investments
Berkshire

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