Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps

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Mystery Shops for Senior Living: In-Person, Telephone, Web Inquiry & Events  

​​What Type of Prospect Experience is your Community Delivering?

Customers reach out to your community in a variety of ways: sometimes inquiring through your website; making a direct call; stopping by for a visit after work, or making an appointment in advance.  Are you 100% confident your prospects are having the absolute best experience whichever WAY and whichever DAY they are choosing to inquire? 

Senior Source Consulting Group (SSCG) mystery shop consultants can shed light on the prospect experience so you can be sure.  Our consultants have extensive experience in the industry and are highly trained to dig deep with every shop.  Our clients find our approach to gathering and delivering mystery shop results to be comprehensive and insightful. Best of all, our shops are completely customizable and flexible; just let us know what information you are most interested in gathering and that will become the focus of your project. 

Perhaps you are interested to know if your new sales training program is taking hold? Or if your new model apartment is on point? Or if your new and improved dining program, safety measures, or technology enhancements are being communicated effectively? Senior Source Consulting Group will incorporate your specifications to help you gain a better understanding of the items most important to you.

Our mystery shop reports include feedback about the sales process, value creation, and the trust that is being built. 

Mystery shops can review just your community or add on a mystery shop of your competitors, and our team will provide a SWOT analysis and solid recommendations for ways to leverage your community's strengths, relative to your competitors, to come out ahead. Bright Ideas (immediate action steps) are shared throughout the final report designed to help you improve closing ratios, minimize threats from the competition, and deliver the best possible customer experience in the market.  

Don't spend another day not knowing. Secure objective and actionable data. Let the Senior Source Consulting Group team conduct a series of mystery shops on your behalf today.

senior source consulting group, senior living consultants, offers professional mystery shopping services for the senior living industry

At Senior Source Consulting Group, we create a senior living mystery shop experience that is highly engaging and believable, and best of all, delivers comprehensive findings customized to match your expectations and sales process.

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Do you have an Occupancy Mystery you'd like to solve?

At Senior Source Consulting Group, our goal is to provide you with great insight regarding the performance of your team; your receptionists, sales team, Executive Director, and other key associates regarding the overall impression and appeal of your community, and ideally, relative to your top competitors. 

Our analysis will provide you with an objectiveand realistic view of your prospect's experience to help you address performance gaps. ​Client mystery shop phone calls can be recorded for training purposes, and our specialty consultants provide expert analysis and feedback on ways your team can outshine the competition to gain a competitive advantage and attain occupancy goals.

Mystery Shop Options:

• In-Person Competitive SWOT Analysis Mystery Shop - Objective review of your community + top competitors to capture the essential factors that sway a prospect's decision-making. Information presented relative to the competitors. Who's the most persuasive and why?! It's not always what you think! 
• Telephone Mystery Shops - Review of sales performance (client only or compared to competitors) to identify opportunities. Client inquiry calls can be recorded for training purposes. Time-saving coaching delivery of the findings can be added.  
  
• Website Inquiry Mystery Shops - Review response times, personalization, and presentation skills. Client community only or with competitors to determine which community makes it easiest to take the next step. 
  
• "Event" Mystery Shops - Events can cost thousands. Are you wondering if ALL opportunities are being capitalized on to capture leads and convert prospects to the next step? An in-person event shop describes the entire prospect experience, from the invitation, to dining and event flow, to follow up and overall value creation. Learn what it takes to gain maximum return on investment. 
  
• Sales & Operational Performance In-Person Shops - A comprehensive assessment of the client community (only). Suggestions (Bright Ideas) provide immediate action steps to enhance the prospect experience; learn what it takes to build even greater value and trust. 
• Pre-Renovation, Acquisition & Market Reputation Mystery Shops - Gain intel in any market to hit the ground running. Optional "man on the street interviews" and referral source mystery shops can be added to any secret shop project. 
  
• ​After-Hours & Weekend Mystery Shops - Gain valuable insights into the prospect experience during "off" hours. 
• Sales Invigoration - . To maximize your investment, add on a "This is Why it Matters" debrief Zoom session to every in-person mystery shop project for a review of the mystery shop findings with the "shopped" sales associate and the shopper. This step underscores the real and powerful feelings experienced by the shopper to provide each sales associate with an inside glance of the prospect experience resulting in impactful insights that magnifies all other training and coaching and reinvigorates the participant. ​